small business advise

How to Ruin an Outdoor Photography Career with One Email

"My photographs have better colors than the one's you're using on the covers of your magazines. . . when you're ready to work with a real professional, give me a call" - source: unnamed "professional" photographer. Those are the paraphrased words from a real freelance photographer to a magazine editor asking if the editor would consider his work for publication. After the initial request, the editor politely told him that the content he uses is supplied mainly in-house, and therefore they were not accepting freelance or unsolicited photographs at this time. Following the editors reply, the photographer obviously felt it necessary to basically tell the editor that their stuff sucked, and then recommend to him, that he's the real pro. . .

What the photographer wrote in that email sounds absurd, right? Most of you would agree that it should go without saying that you don't start a new business relationship by telling those that you want to work with, they suck, but obviously it happens.  I'm here to tell you, using that kind of language will not only get you nowhere, it will get you there fast, especially in a business community as small and tight as ours.

bull elk banner professional outdoor media association

As a professional outdoor photographer myself, a photo editor, and contributor to many of the popular outdoor publications you've grown up with, and a pile of the more recent ones, how likely do you think I will be to consider using that guys photos, or refer him to someone else, or support him when someone calls me to verify his professionalism? Being confident and self-assured is one thing, but trashing the editor by telling them they need to work with a real pro, is nuts!

The professional outdoor media world is a relatively small industry. People know each other and share information about whose good, and what works and what doesn't, all the time. I'm not saying you have to toe-the-line or you won't make it. You should certainly chart your own course. But telling a magazine editor that their covers suck and that you're available if he/she needs a real professional, is a sure way to ruin your career.

So how do you make it in this business? Many people have found a mentor, or worked as an intern for an existing, well established individual professional or company. After getting the requisite experience, some branch out on their own and become a freelancer or start their own companies. The other way to do it is to just gut it out and work your butt off to create great content, and an even better markenting strategy.

A friend of mine, Stephanie Mallory, of Mallory Communications, and fellow member of the  the Professional Outdoor Media Association (POMA), wrote a great article talking about her own experience and included a few citations and comments from others like Bill Konway, John Phillips, Michael Waddell, J. Wayne Fears, and Chad Schearer, describing briefly how they managed to, "make it" in the traditional outdoor media world. By Stephanie's estimation, it sounds like no matter what route you take you have to learn how to be a professional and work hard! I would agree.

I guess the moral of this story is that in order to become a professional, you must first learn how to act like one.  Your first step should be to join an outstanding professional organization like the Professional Outdoor Media Association (POMA) - you can find us on Twitter @poma_hq, or contact me directly with by commenting on this post, or shoot me a tweet @tonybynum.

POMA's Mission @poma_hq simply put, is:

"To foster excellence in communications at all levels, help members build their businesses, connect media and industry, promote fair and honest communication of the traditional outdoor sports and conservation stories, and mentor the next generation of traditional outdoor sports communicators."

We are having our annual conference March 6-9th 2013 in Columbia South Carolina, here are the details, "Professional Outdoor Media Association Annual Conference."

Sincerely, Tony Bynum

Twitter: @tonybynum